BRAND CREATION

“…a brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.”

The Power of Branding – www.designcouncil.org.uk


Together we will explore and identify what makes you unique.


Next we refine – then define – a clear and powerful concept.


I then convey your message in the perfect tone to the desired audience.


Whatever your industry, specialisation or product I will deliver.

See the full branding service

EAST MIDLANDS ORTHODONTICS

BRAND CREATION > INTERIOR DESIGN +

“‘What was achieved…is an amazing brand and work environment that has so many positive effects for all.’”

Dr R.G. Wood – Director

See the project

NICK SCOTT MEDIA

BRAND CREATION > AGENCIES

“We have been working with Elastic Canvas since 2012 and the quality of work is second to none”

Baly Saran – Managing Director

See the project

UK ELEVATOR SERVICES

BRAND CREATION

“Involving Matt in the business from the start was key to our growth.”

Wayne Eaton – Director

See the project

CHARNWOOD RESEARCH CENTRE

BRAND CREATION > INTERIOR DESIGN +

“Matt has a very rare talent that he can really give the whole package from consultation to design and project management mixed with artistic flair.”

Jamie Wood – Director

See the project

UNLIMITED CONFERENCE

BRAND CREATION

“Matt is a true creative genius when it comes to creating a brand with a strong visual identity.”

Niko Leppänen – Founder and Organiser

See the project

RCS PRODUCTS - PURE POWER

BRAND CREATION

“Well done Elastic Canvas we will be working with you again and also recommending you to others without question.”

Stephen Brazier – Owner

See the project

NOTTS YOGA FEST

BRAND CREATION > EVENT MANAGEMENT

“Thanks Matt, the final product was truly brilliant…many positive comments from clients and team”

Chanel Hemley – Organiser

See the project

1. Understanding

Successful design achieves real results and always comes from a depth of understanding.

Elastic canvas has worked with businesses across the spectrum to create brands that stand head and shoulders above the crowd.

The process is enjoyable, enlightening and rewarding. We start with a relaxed conversation about you and your business and then focused and detailed research is undertaken by myself. The culmination of data is presented to you in a refined, easy to digest format.

See the options on the right for more details >

YOU

Your venture is an extension of yourself and must serve your life.

We will explore what is important to you, where you currently are and would like to be.

YOUR VENTURE

It is your unique qualities and offering that will be the deciding factor on whether you are chosen above another.

Every successful brand has these clearly defined and conveyed in a tone that resonates with their audience.

We will identify your venture’s unique and desirable qualities to ensure the optimum grounding for success.

THE MARKET

Within any market there are many divisions and levels. First, we will understand and define your current and ideal positioning within the market in which you operate.

Markets are constantly in a state of flux. Exploring past, current and future trends in your specific market is part of the Elastic Canvas service.

THE COMPETITION

You will have a level of understanding of who is doing what in your specified field. Your will have companies you aspire to and those you think are doing it wrong. This helps build an insightful picture of your aspiration and values.

Leading on from this I undertake in-depth competitive analysis to give a broader picture which is then refined down to a focused conclusion.

YOUR AUDIENCE

The main group which will define the true success of your venture is your audience. This is who your brand needs to first appeal to then convert into action above all else.

Through consultation and research; Elastic Canvas will fully understand your audience and deliver a brand identity that hits all the right marks.

VISUAL IDENTITY CREATION

Your logo is a very important part of the branding process. Think of it as the tip of the iceberg standing proud from the water.

It is the part that is most seen and recognisable as the iceberg but it is not the iceberg in its entirety, it lets people know it’s there.

We will have already created a depth of ‘understanding’ from which to create your visual identity. An identity that will peak above the rest and have the strength of foundation to last.

You will be provided with far more than just a logo but a full visual identity, including colour systems and tone of voice, that can be transferred across any possible application and media.

Have this clearly specified with the BRAND MANUAL service to ensure brand clarity now and in the future – working on anything and with anyone.

NAME & TAGLINE CREATION

Elastic Canvas has helped many clients with name and tagline creation. This includes new ventures, existing venture renames, taglines, products and a range of other things too long to list!

All names created have a depth of relevance and memorable, desirable impact.

If you are struggling to come up with the perfect name or would like to see what I can come up with it is another aspect to the service.

BRAND MANUAL

You see a long, enjoyable and prosperous future for your venture.

You now have a fantastic brand identity, expertly crafted to convey your core values and message.

The brand manual service provides you with a beautifully designed reference guide detailing your brand values, mission statement and correct use of your visual identity for every application.

This is an invaluable tool for all internal and external brand reference requirements.

Highly detailed and informative, it looks very cool too so why not display it in pride of place!

TRADEMARK SERVICES

If you require a trademark for your brand I have experience in helping clients successfully register them with the IPO (Intellectual Property Office).

2. Creation

Your brand is far more than just a logo, it is how you present your business as a whole and will be the basis for everything ongoing.

We now have a wealth of relevant information.

This is refined down to create a clear and powerful concept from which to create your brand identity. An identity which clearly defines your values and core message.

Elastic Canvas will get your brand right first time, ready to be translated through all mediums in the right tone to clearly define your venture and message for launch and perpetual growth.

Experience a true branding service and lay the best foundations for your venture.

3. Translation

Now we have your fantastic visual identity, Elastic Canvas is ready to translate it through any medium.

Please use the links to the right to explore the site and the many services available to enhance your brand.

Branding Gallery

Snaphots of Elastic Canvas brand creation projects to illustrate the service

East Midlands Orthodontics

Specialist Orthodontic Practice

Visual Identity Creation

Tagline Creation – ‘The Art of Creating Your Beautiful Smile’

+ Much more…SEE THE PROJECT

Nottingham Yoga & Wellbeing Festival

Event branding and Organisation

Visual Identity Creation

Event Organisation, Logistic Design, Website, Print, Programmes

+ Much more…SEE THE PROJECT

Nick Scott Media

Sports Advertising Agency

Visual Identity Creation
Tagline Creation – ‘Never Stop Moving’

Full brand translation through deliverables – website, stationery, marketing.

I now work as the Nick Scott Media white label design department.

SEE THE PROJECT

Karlsson Catering

High-End Catering Company

Visual Identity Creation

Brand creation and translation through, web, print, photography, graphic design, advertising & more.

SEE THE PROJECT

The Walk Café

Café Bistro – Nottingham

Visual Identity Creation
Tagline Creation – ‘Why Rush? Just Walk Café’

Full brand translation through deliverables – website, stationery, interiors/exteriors, photography, graphic design, copywriting, marketing & more.

SEE THE PROJECT

Escucha

Bar – Nottingham

Visual Identity Creation

Brand creation and translation through interior & exterior design, web, marketing, print, photography, graphic design, advertising & more for the 5 years of trading.

Charnwood Research Centre

Stable Conversion Design & Build

Visual Identity Creation

Full Design, Build & Project Management

SEE THE PROJECT

Unlimited Confrence

3 Principles Conference – Helsinki, Finland

Visual Identity Creation

Brand creation and translation through web, print and graphic design.

SEE THE PROJECT

Sleek City

New Media

Visual Identity Creation

I was the creative director of this new media company, 2008-10, pitching future advertising concepts to international brands

Pure Power

Eco-Friendly Cleaning Product

Visual Identity Creation

Product Name Creation: Pure Power – Miracle Cleaner, Pure Power – Clarity

Trademark passing:
UK00003172112
UK00003172120

SEE THE PROJECT

LSFit

Heatlh & Lifestyle Website

Visual Identity Creation
Tagline Creation – The Lifestyle and Fitness Solution that Fits Into Your World

Full creative direction and all design deliverables for the web based business including full site design and build.

SEE THE WEBSITE

Adaptation Music

Record Label

Visual Identity Creation

Label Artworks

UK Elevator Services

Lift Installation and Maintenance

Visual Identity Creation

Full brand translation through deliverables – website, stationery, marketing, vehicle graphics, print & more.

SEE THE PROJECT

Blissense

Yoga & Wellbeing Retreats

Visual Identity Creation

Snow Big Deal

Luxury Ski Chalet Holidays

Visual Identity Creation

Full brand translation through deliverables – website, art, photography, graphic design, copywriting, marketing & more.

SEE THE WEBSITE

Diablo Sport

Mountain Bike Racing Team

Visual Identity Creation

Company Name Creation –
Diablo Sport

Grosvenor Consulting

Education Recruitment

Visual Identity Creation

Full brand translation through deliverables – website, stationery, marketing

Minus One

Lounge Bar – Nottingham

Visual Identity Creation

Brand creation and translation through interior & exterior design, web, marketing, print, photography, graphic design, advertising & more.

Saporé

Restuarnt – South Africa

Visual Identity Creation

Bespoke ‘Saporé Font’ Creation

Full Menu Designs

Interior/Exterior Design Elements

Web Design & More

Design Align

Clear Aligner – Orthodontic Product

Visual Identity Creation

Bali Swan

Balinese Giftware

Visual Identity Creation

The Stitch Café

Sowing Social Café

Visual Identity Creation

Taylormade

Commerical and Domestic Fitting and Trade Management

Company Name Creation – ‘Taylormade’

Original Visual Identity Creation – 2008

Original Website Design – 2008

Print and Adverstising

Vehicle Graphics

Logo rebrand – 2012

Website Redesign – 2012

ILC Summer School

International Summer School

Visual Identity Creation

Brand creation and brochure design.