NEW VENTURES
“…a brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.”
The Power of Branding – www.designcouncil.org.uk
Success stems and flourishes from a clearly defined brand.
Together we will explore and identify what makes you unique.
Next we refine – then define – your visual identity.
Then we are ready to deliver your message in perfect tone, through the right mediums, to effectively reach your target audience.
Scroll on to see how it’s worked for others and how it can work for you.
1. Understanding
Successful design achieves real results and always comes from a depth of understanding.
Elastic canvas has worked with businesses across the spectrum to create brands that stand head and shoulders above the crowd.
The process is enjoyable, enlightening and rewarding. We start with a relaxed conversation about you and your business and then focused and detailed research is undertaken by myself. The culmination of data is presented to you in a refined, easy to digest format.
See the options on the right for more details >
YOU
Your venture is an extension of yourself and must serve your life.
We will explore what is important to you, where you currently are and would like to be.
YOUR VENTURE
It is your unique qualities and offering that will be the deciding factor on whether you are chosen above another.
Every successful brand has these clearly defined and conveyed in a tone that resonates with their audience.
We will identify your venture’s unique and desirable qualities to ensure the optimum grounding for success.
THE MARKET
Within any market there are many divisions and levels. First, we will understand and define your current and ideal positioning within the market in which you operate.
Markets are constantly in a state of flux. Exploring past, current and future trends in your specific market is part of the Elastic Canvas service.
THE COMPETITION
You will have a level of understanding of who is doing what in your specified field. Your will have companies you aspire to and those you think are doing it wrong. This helps build an insightful picture of your aspiration and values.
Leading on from this I undertake in-depth competitive analysis to give a broader picture which is then refined down to a focused conclusion.
YOUR AUDIENCE
The main group which will define the true success of your venture is your audience. This is who your brand needs to first appeal to then convert into action above all else.
Through consultation and research; Elastic Canvas will fully understand your audience and deliver a brand identity that hits all the right marks.
VISUAL IDENTITY CREATION
Your logo is a very important part of the branding process. Think of it as the tip of the iceberg standing proud from the water.
It is the part that is most seen and recognisable as the iceberg but it is not the iceberg in its entirety, it lets people know it’s there.
We will have already created a depth of ‘understanding’ from which to create your visual identity. An identity that will peak above the rest and have the strength of foundation to last.
You will be provided with far more than just a logo but a full visual identity, including colour systems and tone of voice, that can be transferred across any possible application and media.
Have this clearly specified with the BRAND MANUAL service to ensure brand clarity now and in the future – working on anything and with anyone.
NAME & TAGLINE CREATION
Elastic Canvas has helped many clients with name and tagline creation. This includes new ventures, existing venture renames, taglines, products and a range of other things too long to list!
All names created have a depth of relevance and memorable, desirable impact.
If you are struggling to come up with the perfect name or would like to see what I can come up with it is another aspect to the service.
BRAND MANUAL
You see a long, enjoyable and prosperous future for your venture.
You now have a fantastic brand identity, expertly crafted to convey your core values and message.
The brand manual service provides you with a beautifully designed reference guide detailing your brand values, mission statement and correct use of your visual identity for every application.
This is an invaluable tool for all internal and external brand reference requirements.
Highly detailed and informative, it looks very cool too so why not display it in pride of place!
TRADEMARK SERVICES
If you require a trademark for your brand I have experience in helping clients successfully register them with the IPO (Intellectual Property Office).
2. Creation
Your brand is far more than just a logo, it is how you present your business as a whole and will be the basis for everything ongoing.
We now have a wealth of relevant information.
This is refined down to create a clear and powerful concept from which to create your brand identity. An identity which clearly defines your values and core message.
Elastic Canvas will get your brand right first time, ready to be translated through all mediums in the right tone to clearly define your venture and message for launch and perpetual growth.
Experience a true branding service and lay the best foundations for your venture.
3. Translation
Now we have your fantastic visual identity, Elastic Canvas is ready to translate it through any medium.
Please use the links to the right to explore the site and the many services available to enhance your brand.
Branding Gallery
Snaphots of Elastic Canvas brand creation projects to illustrate the service
Taylormade – Commercial & Private Trade Management
Skilled Trades
LSFit – Online Lifestyle & Fitness Business
Online Business
ILC Branding Gallery – Educational Summer School
Holiday Providers
Design Align – Orthodontic Clear Aligner
Medical Products
Karlsson Catering – High-End Catering
Food & Drink
UK Elevator Services – Lift Installation & Maintenance
Commercial Services
Minus One – Late-Night Lounge Bar
Bars
Bali Swan – Balinese Giftware
Retail
Snow Big Deal – Ski Chalet Business
Holiday Providers
East Midlands Orthodontics – Orthodontics Practice
Medical Practices
Diablo Sport – Cycling Racing Team
Sports Teams
Adaptation – Record Label
Music & Entertainment
Unlimited Conference – 3 Principles Conference
Events
Escucha – Bar
Bars
Grosvenor Consulting – Educational Recruitment
Recruitment
Blissense – Yoga & Wellbeing Retreat
Retreats
Sapore – Restaurant – South Africa
Restaurants & Eateries
NSM – Sports Advertising Agency
Agencies
Notts Yoga Fest – Yoga & Well Being Festival
Events
The Walk Café – Café Bistro
Restaurants & Eateries
The Stitch Café – Sowing Café
Social Organisations
Sleek City – New Media
New Media
Charnwood Research Centre
Research